Space As A Service: Brand Expression Within Tenant Improvement

October 30, 2025

Gone are the days of cookie-cutter office build-outs. Today,tenant improvement (TI) projects are more than functional - they’re strategic tools in a company’s arsenal for storytelling, recruitment, and retention. At Mohagen Hansen, we transform tenant spaces into environments that express culture,values, and brand personality (even in the leased space!).

From Generic to Genuine

No two clients or projects are alike. Even when programs and square footage are similar, the best workplaces are designed with intention. Our approach goes beyond aesthetics to create spaces that live and breathe your brand. From spatial organization and flow to materiality, environmental graphics, and brand touchpoints, every element tells your story in a tangible, memorable way.

As we begin a project, we believe that the pre-design and programming phase is one of the most critical steps in the planning process - it sets the roadmap for the entire project. During this stage, we take a deep dive into how your organization works, evaluating current and future needs to ensure every square foot is purposeful. By identifying opportunities for greater efficiency, we often uncover ways to reduce overall space requirements, leading to a more functional, cost-effective, and sustainable design solution.

Heritage Millwork is a great example of a space where a company’s brand is seamlessly woven into their design solution. Their office showcases the precision and quality of their custom door craftsmanship, giving employees and visitors a clear sense of the brand's excellence - without saying a word.

Space Breathing Brand

Brand is more than a logo or color palette. Space is more than square footage. Together they communicate a level of service that reflects the identity, values, and mission of the organization. Design solutions that incorporate culture and brand personality, set the stage for positive emotions and energy.

Our client, MAS HVAC had a lofty goal of “100 Happy Employees” which drove the development of a design solution focused on employee satisfaction through natural light and flexible space types that encourage connection and collaboration. Our design process went beyond aesthetics, working closely with the MAS team to authentically communicate their identity,values, and mission. As Jerry Tyberghein, President of MAS HVAC, said, “They really took the time to get to know us and understood what we needed before we even knew it ourselves."

This is where our difference lies: we immerse ourselves into learning our client’s business, we find that doing so helps us to anticipate their needs, translate culture into design, and deliver measurable impact - without wasting space or resources.

A Process Unique To Your Needs

We provide a design process that flexes to fit you – your goals, your pace, your price point – without compromising quality or creativity. We don’t impose a one-size-fits-all approach; every solution is custom to the client’s culture, mission, and operational needs. By applying adaptive design thinking, collaborative workshops, and achieving strategic alignment with branding and organizational goals, we deliver smart,intentional design that makes leased spaces feel uniquely “yours," and maximize every square foot.

Master Service Agreements (MSA) That Deliver Results

Our Master Service Agreements (MSAs) offer a boutique level of partnership that many of our Property Management clients have come to rely on. By working under an MSA, we become an extension of your team - streamlining efficiency, reducing costs, and leveraging our deep local market expertise to maximize value across your portfolio.

With 29 buildings under management and more than 4 million rentable square feet of active projects, we bring proven experience and agility to every engagement. Whether it’s right-sizing tenant space, enhancing common areas, or expediting lease documentation, our team delivers timely, reliable, and expertly managed solutions that keep your buildings performing at their best.

Our Core Services Include:
  • Tenant Improvement Design and Documentation
  • Programming, Schematic, and Design Development
  • Construction Administration and Permit Documentation
  • Lease Exhibits, Marketing Plans, As-Built Drawings
  • Common Area Improvements and Building Maintenance Documentation
  • BOMA / Square Footage Verification

Partner with us to make building management more efficient, marketable, and effortless. From everyday needs to strategic repositioning, we help you create environments that attract tenants and sustain long-term value.

Why Work With Us?

Every space we design tells a story, your story. We combine strategic thinking, design expertise, and interactive client engagement to create environments that elevate brands, inspire employees, and leave a lasting impression. When you partner with us, you’re not just getting a design firm; you’re gaining a collaborator who translates your identity into the spaces people work (and play) in every day.

Let’s Create a Space That Speaks

Your organization deserves a workspace as distinctive as your culture. If you’re ready to transform leased space into a powerful, authentic reflection of your brand, we’re ready to make it happen.

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